Market Research on Online Shopping in India - 4932 Words

PROJECT REPORT ON | ONLINE STORE PERCEPTION: | HOW TO TURN BROWSERS INTO BUYERS? | | | | | Submitted to: - Submitted by: - Mr. Rajesh Sharma Manu Piplani 29054 Neha Nayyar 29063 Contents Abstract 3 Introduction with special reference to Indian context 3 Literature Review 5 Research questions amp; Hypothesis 8 Methodology 11 Analysis 14 Findings 19 Discussion And Managerial Implications .22 Summary with special reference to similarities amp; dissimilarities with the previous research 19 Limitations 19 Scope for further research 19 Bibliography 20 ABSTRACT: The purpose of this study is to analyze the impact of consumer perceptions in regards to online†¦show more content†¦Out of them, the numbers of active internet users were 32 million and maximum users were in the age bracket of 18-24 years. Active internet users were defined as those who have accessed the internet at least once a month. The number of online shoppers too is growing rapidly. The same IAMAI report puts the total online transactions at Rs. 7,080 crores (approx $1.75 billion) for the year 2006-07.The report also points out rising trend of internet shopping in metropolitans such as Delhi and Mumbai where both consumers and merchants have become equally net-savvy. Not only had the metropolitans that have witnessed an increase in the population of online shopper’s small cities also witnessed an increase in online shopping activities. The rise in online shopping is not just for consumer markets, the government is another user of the online buying. A series of initiatives from the Government, public sector banks and Indian Railways have helped boost the confidence of users to trade online. Online spending is largely towards travel ecommerce side. Out of Rs.7000 crores out of the total Rs.9210 is expected to be spent on online purchase related to air tickets/railways / bus etc. The purpose of the case study is to understand the perception of consumers towards online shopping. A sample size of 100 respondents has been taken into consideration across variousShow MoreRelatedFactors Affecting The Indian Online Retail Market1201 Words   |  5 PagesOnline retail market in India: Recent changes in the Retail environment in India have pave way for major changes in the infrastructure, technology, regulation, shift in demographic patterns and changes in consumer preferences Broadbridge and Srivastava (2008). The main reasons for the transformation of retail market in India are factors such as rising disposable income, socio-economic growth, urbanization, demographic transitions, increasing middle income group and high demand. Broadbridge and SrivastavaRead MoreAnalysis Of Consumer Behavior And Online Shopping Essay1056 Words   |  5 PagesAnalysis of Consumer behavior in online shopping with especial reference to Pune Abstract: It is now become accustomed to watch advertisement of e-commerce companies on television. Internet shopping is responsible for transformation of marketing scenario in India. One click on screen of computer presents hundred of products to see and to compare with each other. Undeniably turnover of such companies involved in this business is making new records everyday. Day by day the number of internet savvyRead MoreConsumer Perceptions Towards E Grocery Market1396 Words   |  6 PagesADVANCED MANAGEMENT STUDIES RESEARCH REPORT ON Consumer perceptions towards â€Å"Flipkart† going into grocery market. 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In the end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature reviewRead MoreReliance Fresh Project Reports1678 Words   |  7 Pagesâ€Å"CONSUMER PERCEPTION AND THEIR BUYING BEHAVIOUR TOWARDS â€Å"RELIANCE FRESH† SUPERMARKETS NEW DELHI, INDIA.† Chapter 1: Introduction Reliance Retail: Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act ofRead MoreImpact Of E Commerce Of Fmcg Sector Essay1362 Words   |  6 Pagesand organized (Modern retail and E-commerce) sectors combined. Organized retail in India is growing its share in India but modern trade has not taken off the way it should have because of various reasons very specific to India. Entire generation of Indian youth is thus directly leapfrogging to e-commerce from shopping in convenience ‘Mom Pop’ stores. Consequently, it can be concluded that e commerce will grow in India as Organized retail notches up its share but it will grow more at the expense ofRead MoreAn Investigation Of Online Shopping1621 Words   |  7 PagesIntroduct ion: An investigation of online shopping and how does it influence NTIC students’ daily life. Observations have shown that there has been a rapid development in an economic world. We have witnessed a tremendous change about shopping online. According to UCLA Center for Communication Policy (2001), online shopping has been regarded as the third most prevalent activity on the Internet, only followed by e-mail and website usage. It plays an important role, not only in retail stores, but alsoRead MoreResearch Proposal : Online Store for Primark1519 Words   |  7 PagesResearch proposal Online Store for Primark INTRODUCTION Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark. RESEARCH QUESTION The

The Importance of Early Detection and Treatment for...

The Importance of Early Detection and Treatment for Adolescent Depression and Suicide Only in the past two decades has depression in adolescents been taken seriously. Depression is an illness that involves the body, mood and thoughts. It affects the way a person eats and sleeps, the way one feels about oneself, and the way one thinks about things. Therefore it comes to no surprise to discover that adolescent depression is strongly linked to teen suicide. Adolescent suicide is now responsible for more deaths in youths aged 15 to 19 than cardiovascular disease or cancer (Blackman, 1995). Despite this alarming increased suicide rate, depression in this age group is greatly under diagnosed and can lead to serious difficulties in†¦show more content†¦What causes a teen to become depressed? For many teens, symptoms of depression are directly related to low self-esteem stemming from increased emphasis on peer popularity. For other teens, depression arises from poor family relations, which could include decreased family support and perceived rejection by parent s. Oster and Montgomery (1996), stated that â€Å"when parents are struggling over marital or career problems, or are ill themselves, teens may feel the tension and try to distract their parents.† This distraction could include increased disruptive behavior, self-inflicted isolation and even verbal threats of suicide. Many times parent’s are so wrapped up with their own conflicts and busy lives that that fail to see the changes in their teens, or they simply refuse to admit their teen has a problem. In today’s society the family unit can be quite different from the stereo typical one of the 1950’s, where the father went to work and the mom was the homemaker. Today, with single parent families and families where both parents have corporate jobs, the teen may feel he or she is playing â€Å"second fiddle† in importance in the lives of their parents. Also, great stress is placed upon teens today starting in early childhood. Most enterShow More RelatedAdolescent Depression and Suicide: Early Detection and Treatment the K1244 Words   |  5 PagesAdolescent Depression and Suicide: Early Detection and Treatment the Key Only in the past two decades has depression in adolescents been taken seriously. Depression is an illness that involves the body, mood and thoughts. It affects the way a person eats and sleeps, the way one feels about oneself, and the way one thinks about things. Therefore it comes to no surprise to discover that adolescent depression is strongly linked to teen suicide. Adolescent suicide is now responsible for more deathsRead MoreSuicidal Ideation is the Preoccupation with Suicidal Thoughts1750 Words   |  7 Pagesthoughts about or an unusual preoccupation with suicide. 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Diversity Within English Essay Example For Students

Diversity Within English Essay In order to understand how language variation descriptors are used, we first must understand what language variation is. We can say that the U.S. is linguistically diverse because of the multitude of languages spoken here, but we can also find diversity within these languages. All languages have both dialectical variations and registral variations. These variations, or dialects, can differ in lexicon, phonology, and/or syntax from the Standard Language that we often think of as correct Language, although they are not necessarily less proper than, say, Standard English. It depends on where, by whom, and in what situation the dialect is used as to whether or not it is appropriate. Most people are familiar with regional dialects, such as Boston, Brooklyn, or Southern. These types of variations usually occur because of immigration and settlement patterns. People tend to seek out others like themselves. Regional variations tend to become more pronounced as the speech community is more isolated by physical geography, i.e. mountain ranges, rivers. Linguists have done extensive studies on regional dialects, producing detailed Linguistic Atlases. Many linguists can tell where a person is from just by knowing whether a person carries groceries home from the supermarket in a paper bag or from the grocery store in a paper sack (Yule 184). And the person who comes home from the supermarket with a paper sack serves to remind us that language variation is not a discrete, but rather a continuous variable. Characteristics of the dialect are more pronounced in the center of the speech community and tend to be less discernible at the outer boundaries, where they often overlap other regional dialects. Within, and between, these regional variations we find the social dialects. The primary social factors that influence dialects are class, education, occupation, ethnicity, sex, and age (Ferguson 52, Yule 191). And social dialects can vary on any or all three descriptor levels; syntax or grammar, lexicon or vocabulary, and phonetics or pronunciation. Social dialects are also where the described differences are often defined as stigmatized or nonstigmatized (Ferguson 52). Stigmatized items include use of the double negative (grammar), substituting the d sound for the leading th and losing sounds like the middle r and the final g in ing (pronunciation), and stylistic choices such as puke for vomit (vocabulary). There are three main types of reactions to these socially significant items. 1. Social indicators the speaker, and often the listener, is not aware that these items are socially significant in revealing ones social status, so the speaker makes no attempt to avoid them when speaking in a more formal style. This would be someone who wants to take your picture, rather than your photograph.2. Social markers the speaker is sensitive to these items and will avoid them in a more formal style of speech, although the speaker may not be fully aware of why. Examples would be avoiding contractions, and phrases like gonna or didja. Social markers are much more prevalent in American English than social indicators. 3. Social stereotypes even speakers who regularly use these types of dialects are fully aware of the stigma attached to them. Social stereotypes would include the copula deletion in Black English, and the loosing of sounds a la Joe Pesci that produce phrases such as doze tree guys. Closely related to these social class factors are education and occupation. While occupations often produce their own jargons, a persons occupation will also determine what style of speech is used. A lawyer and a laborer would not be likely to use the same dialect on the job. Likewise, a person with little education is not likely to use the same style of speech as a college professor. This does not imply that the lawyer and college professor speak a better variety of English, but because of more exposure to, and familiarity with written English, which is usually Standard English, they tend to speak that way, also. And because many people think of Standard English as the norm, they also think of it as the more perfect English. .uc0e9afe661cfe94210795d653ce0ddaa , .uc0e9afe661cfe94210795d653ce0ddaa .postImageUrl , .uc0e9afe661cfe94210795d653ce0ddaa .centered-text-area { min-height: 80px; position: relative; } .uc0e9afe661cfe94210795d653ce0ddaa , .uc0e9afe661cfe94210795d653ce0ddaa:hover , .uc0e9afe661cfe94210795d653ce0ddaa:visited , .uc0e9afe661cfe94210795d653ce0ddaa:active { border:0!important; } .uc0e9afe661cfe94210795d653ce0ddaa .clearfix:after { content: ""; display: table; clear: both; } .uc0e9afe661cfe94210795d653ce0ddaa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc0e9afe661cfe94210795d653ce0ddaa:active , .uc0e9afe661cfe94210795d653ce0ddaa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc0e9afe661cfe94210795d653ce0ddaa .centered-text-area { width: 100%; position: relative ; } .uc0e9afe661cfe94210795d653ce0ddaa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc0e9afe661cfe94210795d653ce0ddaa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc0e9afe661cfe94210795d653ce0ddaa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc0e9afe661cfe94210795d653ce0ddaa:hover .ctaButton { background-color: #34495E!important; } .uc0e9afe661cfe94210795d653ce0ddaa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc0e9afe661cfe94210795d653ce0ddaa .uc0e9afe661cfe94210795d653ce0ddaa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc0e9afe661cfe94210795d653ce0ddaa:after { content: ""; display: block; clear: both; } READ: Doctrine Of The Mean Aristotle EssayEthnicity often produces language variation, particularly among recent immigrants. But this would not explain the endurance of Black English and Chicano English. The rather widespread survival of these dialects seems to stem from the social isolation of the speakers (discrimination, segregation), which tends to make the variations more obvious. Because the group itself is stigmatized its dialect is stigmatized by association. Thus, the deletion of the copula is considered bad speech, although Arabic and Russian also have structures that leave out the copula and they are not bad (Yule 192). The sex, or gender, of the speaker has an impact on the selection of vocabulary. Dialect surveys have concluded that women are more apt to use prestigious forms of speech, while males tend to use more stigmatized variants. Females are often the first to adopt new prestige variants and introduce them into a speech community, also (Ferguson 158). Age factors in language variation in two ways. First, there is the generational differences. As the younger members of a speech community adopt new variants, the older members may not be affected, opting instead to use their traditional dialects. To compare the differences between the old and the new variations is to compare changes from one time period to another. The second way that age produces change is over time, to correspond with various stages of an individuals life. This is particularly evident in teen slang. While this kind of slang does not generally hold over from one generation to the next, the teens that used it generally do not carry it into middle age, either. Far out and groovy were perfectly acceptable vocabulary for a young adult in the 1960s, but no one wants to hear their grandparents use those terms. Styles of speech, as shown above, cut across all the other factors, thereby further increasing language diversity. Style ranges from formal to informal with gradient variation in between. Formal speech is used when we are paying close attention to our speech. The more attention paid, the more formal the style. Style effects speech throughout a persons lifetime, but there is less style variation found among young people and older people. Young people, particularly adolescents, tend to use informal speech; probably because they are not comfortable with more formal styles. Older people tend to use the style they have become accustomed to, be it formal or informal, with less variation in style than their adult children (Ferguson 59). Another variable that is similar to style is register. This is a situational factor. Registers vary in vocabulary, grammar, and pronunciation. The legal register is quite formal, the scholarly journal register can be quite formal (and boring), but other registers, such as the way we talk to babies or animals are quite informal. Registers tend to be more rigid than stylistic variations. After all, in what other situation would a person use vocabulary and sentences like, Coocheecoo! I got your little toe, or, Youre just the cutest little thing,. Oh, yes you are. Youre just the cutest little thing I ever did see! except when talking to a very small baby? Register variations are qualitative, qualitative being when the linguistic forms are not found in other variations. Differences between other dialects are often quantitative. Certain elements of one dialect are found in other dialects, to a greater or lesser degree or frequency. Using in for ing, as in goin is universal across status gr oups, but it is found almost twice as often in the lower working class than in the lower middle class, and almost four times more than in the upper middle class (Ferguson 61). With all these different variables that intersect and overlap with the different dialect variations is is a wonder that any sense can be made of American English at all. But there two other important point to remember. Language universals such as displacement, arbitrariness, productivity, cultural transmission, discreteness and duality are unique to human language (Yule 22) and provides a base or norm for measuring variations. Implicational relationships provide a way of measuring relative distance between the different variations and also serve as a means to predict changes in individual dialects (Ferguson 66). Works ConsultedFerguson, Charles A., and Shirley Brice Heath, eds. Language in the USA. Cambridge: Cambridge UP, 1981. .u74d566f961a71e1eec4ff31689dbb4f7 , .u74d566f961a71e1eec4ff31689dbb4f7 .postImageUrl , .u74d566f961a71e1eec4ff31689dbb4f7 .centered-text-area { min-height: 80px; position: relative; } .u74d566f961a71e1eec4ff31689dbb4f7 , .u74d566f961a71e1eec4ff31689dbb4f7:hover , .u74d566f961a71e1eec4ff31689dbb4f7:visited , .u74d566f961a71e1eec4ff31689dbb4f7:active { border:0!important; } .u74d566f961a71e1eec4ff31689dbb4f7 .clearfix:after { content: ""; display: table; clear: both; } .u74d566f961a71e1eec4ff31689dbb4f7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u74d566f961a71e1eec4ff31689dbb4f7:active , .u74d566f961a71e1eec4ff31689dbb4f7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u74d566f961a71e1eec4ff31689dbb4f7 .centered-text-area { width: 100%; position: relative ; } .u74d566f961a71e1eec4ff31689dbb4f7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u74d566f961a71e1eec4ff31689dbb4f7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u74d566f961a71e1eec4ff31689dbb4f7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u74d566f961a71e1eec4ff31689dbb4f7:hover .ctaButton { background-color: #34495E!important; } .u74d566f961a71e1eec4ff31689dbb4f7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u74d566f961a71e1eec4ff31689dbb4f7 .u74d566f961a71e1eec4ff31689dbb4f7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u74d566f961a71e1eec4ff31689dbb4f7:after { content: ""; display: block; clear: both; } READ: Arts Administration - Managing the Arts Presentation EssayPiatt, Bill. Only English? Law and Language Policy in the United States. Albuquerque:U of New Mexico P, 1990. Yule, George. The Study of Language. Cambridge: Cambridge UP, 1985. Words/ Pages : 1,559 / 24